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H2 Oh Baby

Supplying beautiful mamas with the most versatile and affordable inflatable birthing pool kits and accessories in New Zealand. H2 Oh Baby has been trusted by women and midwives up and down New Zealand for 15 years.

Since experiencing the natural benefits of water birthing with her second daughter, Katey, H2 Oh Baby founder and owner, is passionate about helping women like her create a calming, gentle space where they can welcome their babies to the world in this wonderful way.

The Challenge

To rebrand H2 Oh Baby with a new logo, website and social media template that not only reflected the direction of H2 Oh Baby but that also showed Katey’s amazing personality.

The Solution

A warm brand identity that feels handmade with love and brings a sense of nostalgia. We created a delicate and feminine illustrated logo and chose a neutral palette to pair with her existing photography which we edited black and white with texture. These special moments, become lifetime memories for any women. Creating emotional connection was of importance; we included additional inspirational mama quotes for her social audience further to connect with.

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